Less FOMO. More free time.
Being more productive
means having more free time.
Resources, tools and judgment to work better in the age of AI.
Journal
What we write about.
- 01
AI at Work
Tools, workflows, productivity and a more intentional use of technology.
- 02
AI for Business
Automation, adoption, operational decisions and applied AI.
- 03
Growth & Systems
GTM, acquisition, growth strategy, distribution and systems thinking.
There’s too much to keep up with.
A new model.
A new benchmark.
A new agent.
A new tool that changes everything.
Until tomorrow, when something else changes everything again.
AI should give you time back.
Not become another thing you have to chase.
We filter the noise.
You get on with your life.
What we do
You don’t need to know everything.
You need to know what matters to you.
We test tools. Build workflows. Follow what’s new. Compare options. Ask the questions that matter.
Then we tell you what’s worth your time.
And, perhaps more importantly, what you can ignore.
Recurring series
- 01
Worth Knowing
What actually deserves your attention.
- 02
How to Vibe
Workflows and tools to work better and get some time back.
- 03
Build or Buy?
What to build, what to pay for, and what’s not worth doing at all.
- 04
Agent or System?
Because not everything needs an agent.
- 05
You Can Ignore This
What’s new but probably changes nothing for you.
Our filter
Sometimes the best update is no update.
We don’t measure our work by how much content we can get you to consume.
If nothing happened this week that you really need to know about, we’ll tell you.
No AI FOMO.
No clickbait.
No “this changes everything.”
Judgment over volume.

Some things don’t need to be more efficient.
- A song.
- A coffee.
- A book.
- A long conversation.
- Going for a run.
- Watching the sun go down.
We like things made by humans, and the time it takes to enjoy them.
That’s why we care so much about AI.
Human Made.
Weekly Vibe
You don’t need another AI newsletter.
We probably don’t either.
But if you want someone to filter the noise, test things and let you know when something is actually worth your time:
No spam. No AI FOMO. No “this changes everything.”
Use AI. Then go outside.